Most crowdfunding campaigns follow a predictable trajectory of initial success followed by a Valley of Death––the period of time immediately following the initial surge of interest that can feel a lot like a lull.

Most crowdfunding campaigns follow a predictable trajectory of initial success followed by a Valley of Death––the period of time immediately following the initial surge of interest that can feel a lot like a lull.

Did you know that a successful crowdfunding campaign can reap benefits for your business, professional networks, and community? While a need for capital is what brings many to the innovative tool, the power of crowdfunding extends far beyond raising funds.

Just as children learn to grow their gratitude muscles with cognitive development and the support of their environments and caretakers, we can stretch ourselves to dig deeper toward gratitude with practice of this process of notice-think-feel and do.

Because asking for support can feel uncomfortable, here are a few concepts to consider when reaching to your neighbors to ask for a hand:

In online communication, video is king.

Your video could be the first and only content your audience consumes on your campaign page, making it arguably the most important element of your marketing. Create a dynamic and compelling video by avoiding these four common pitfalls in videos that leave audiences scrolling on to the next thing:

One of the fundamentals of successful crowdfunding is a high-quality connection with your community of potential supporters. Whether you’re staying in touch with thoughtful email notes, personalized thank yous, or quick conversations over coffee, your campaign’s strategy must include time and effort dedicated to the relationships at hand. 

An effective social media post will inspire, intrigue, and prompt your audience to learn more about your crowdfunding campaign.   

Create marketing content that inspires your audience to take immediate action.   A call to action (CTA) is a strategic