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Did you know that a successful crowdfunding campaign can reap benefits for your business, professional networks, and community? While a need for capital is what brings many to the innovative tool, the power of crowdfunding extends far beyond raising funds.
In online communication, video is king.
Your video could be the first and only content your audience consumes on your campaign page, making it arguably the most important element of your marketing. Create a dynamic and compelling video by avoiding these four common pitfalls in videos that leave audiences scrolling on to the next thing:
One of the fundamentals of successful crowdfunding is a high-quality connection with your community of potential supporters. Whether you’re staying in touch with thoughtful email notes, personalized thank yous, or quick conversations over coffee, your campaign’s strategy must include time and effort dedicated to the relationships at hand.
Create marketing content that inspires your audience to take immediate action. A call to action (CTA) is a strategic